project overview
PROJECT TYPE
Spec Project
DATE
Fall 2025
DELIVERABLES
IDENTITY MAP
LOGO
COLOR & TYPE
GRAPHICS
PHOTO & ART DIRECTION
BRAND GUIDELINES
SOCIAL MEDIA DESIGN
PACKAGING DESIGN
WEB DESIGN
Tattletale's mission is to create perfumes that feel like revealed secrets – honest & a little mischievous – reminding people that beauty, as self-expression, can surprise, stir, tell stories…
The creative direction shapes a visual world that feels ethereal, inviting customers into an otherworldly olfactory experience.
Tattletale's mission is to create perfumes that feel like revealed secrets – honest & a little mischievous – reminding people that beauty, as self-expression, can surprise, stir, tell stories…
The creative direction shapes a visual world that feels ethereal, inviting customers into an otherworldly olfactory experience.
Tattletale's mission is to create perfumes that feel like revealed secrets – honest & a little mischievous – reminding people that beauty, as self-expression, can surprise, stir, tell stories…
The creative direction shapes a visual world that feels ethereal, inviting customers into an otherworldly olfactory experience.
1–PROMO Banner | 2–PLAYING Cards | 3–PACKAGING Design
1–PROMO Banner
2–PLAYING Cards
3–PACKAGING Design
the challenge
Tattletale needed a brand identity that could hold the intimacy & playfulness behind its fragrances, without becoming overly pretentious or cliché.
Tattletale needed a brand identity that could hold the intimacy & playfulness behind its fragrances, without becoming overly pretentious or cliché.
Tattletale needed a brand identity that could hold the intimacy & playfulness behind its fragrances, without becoming overly pretentious or cliché.
4–SOCIAL MEDIA Feed | 5–WEBSITE Design
creative solution
The identity leans into a dreamy, slightly mystical atmosphere with layered narratives. Contrasting typography, pastel airy compositions, & ‘kittenish’ imagery – every design decision supports Tattletale’s mission.
The identity leans into a dreamy, slightly mystical atmosphere with layered narratives. Contrasting typography, pastel airy compositions, & ‘kittenish’ imagery – every design decision supports Tattletale’s mission.
The identity leans into a dreamy, slightly mystical atmosphere with layered narratives. Contrasting typography, pastel airy compositions, & ‘kittenish’ imagery – every design decision supports Tattletale’s mission.
6–PERFUME Bottles | 7– CUSTOM GRAPHIC Elements
6–PERFUME Bottles
7– CUSTOM GRAPHIC Elements
