project overview
PROJECT TYPE
Spec Project
DATE
Fall 2025
DELIVERABLES
IDENTITY MAP
LOGO
COLOR & TYPE
GRAPHICS
PHOTO & ART DIRECTION
BRAND GUIDELINES
SOCIAL MEDIA DESIGN
PACKAGING DESIGN
WEB DESIGN
Reverie’s mission is to cultivate a warm, communal third-place for cinema lovers – a space where film is honored as culture & conversation.
The creative direction establishes an intimate, curatorial world that feels welcoming, while offering a distinctly alternative moviegoing experience.
Reverie’s mission is to cultivate a warm, communal third-place for cinema lovers – a space where film is honored as culture & conversation.
The creative direction establishes an intimate, curatorial world that feels welcoming, while offering a distinctly alternative moviegoing experience.
Reverie’s mission is to cultivate a warm, communal third-place for cinema lovers – a space where film is honored as culture & conversation.
The creative direction establishes an intimate, curatorial world that feels welcoming, while offering a distinctly alternative moviegoing experience.
1–BRANDED Printables | 2–MOVIE Ticket | 3–PROMOTIONAL Email
1–BRANDED Printables
2–MOVIE Ticket
3–PROMOTIONAL Email
the challenge
Reverie needed a brand identity that combined cultural seriousness with approachability – something intimate & community-driven, without slipping into corporate polish or exclusive cinephile elitism.
Reverie needed a brand identity that combined cultural seriousness with approachability – something intimate & community-driven, without slipping into corporate polish or exclusive cinephile elitism.
Reverie needed a brand identity that combined cultural seriousness with approachability – something intimate & community-driven, without slipping into corporate polish or exclusive cinephile elitism.
4–SOCIAL MEDIA Feed | 5–WEBSITE Design
creative solution
The identity builds from the visual tropes of classic theaters – velvet textures, checkered & striped patterns – then pivots to an unexpected palette of emerald green & soft pinks, balancing heritage with modernity.
The identity builds from the visual tropes of classic theaters – velvet textures, checkered & striped patterns – then pivots to an unexpected palette of emerald green & soft pinks, balancing heritage with modernity.
The identity builds from the visual tropes of classic theaters – velvet textures, checkered & striped patterns – then pivots to an unexpected palette of emerald green & soft pinks, balancing heritage with modernity.
6–COLOR PALETTE & Patterns | 7–FULL Logo Lockup
6–COLOR PALETTE & Patterns
7–FULL Logo Lockup
